Depending on your preferences you can configure the tracker to use different traffic priorities (ôAdministration / General Settings")



What does it mean? Let us study a few cases:

  1. Equal priority + Last Entry Point.
    Sales and actions will be attributed to the very last entry point in the visitor path just before the sale or action happened (entry point could be an ad click, arrival from a referrer or a split-test).
    That is, if the visitor had entry points in his/her path before an action or a sale was made, then the action or sale will be attributed to the very last entry point.
    If afterwards the visitor gets to the site again (through an ad click, from a referrer or through a split-test), the new actions or sales from him/her will be attributed to the new entry points. The previous actions and sales will stay unchanged.
  2. Equal Priority + First Entry Point.
    Regardless of how many times and where from the visitor gets to the site, all his/her sales and actions will be attributed to the very first entry point.

If you specify the traffic priority, the situation changes a bit. Just like with equal priority, the tracker will be checking first and last entry points and attributing actions to them, but:

  1. If the visitor has an entry point of the traffic type for which the priority is specified, the sales and actions will always be attributed to it. In the same settings form you specify whether it is the first or the last entry point.
  2. If the visitor has no entry point of the traffic type for which the priority is specified but has entry points of other types, the actions will be attributed to them. In the settings form you specify whether it should be the first or the last entry point.

Split-Tests

One more important note: split-tests always have the highest priority. Regardless if you give priority to paid or natural traffic, split-tests will always have an advantage. However, if the entry point coincides with the split-test (for example, if ad click leads to split-test), they are considered as one entry point and then actions will be attributed both to the split-test and the ad campaign.

Statistics

Statistics that you see in reports is based exactly on this attribution logic. For example, in the sales column of ad campaigns report you will see exactly those sales that during tracking have been attributed to entry points from these ad campaigns.

Change of the traffic priority settings does not affect the already gathered statistics.

If you do not see the expected figures of sales and actions in the statistics, you should check if the traffic priority settings are configured as you want and have a look at the sales logs. If the sales are successfully tracked and displayed in the sales log, but you can't see them in the paid traffic aggregated reports then they most likely have been attributed to different entry points from what you expect.

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