Depending on your situation and personal preferences you can specify which kind of traffic should have the highest priority when a conversion is tracked.

For example, you can instruct Stuffed Tracker to attribute all sales to the very first ad click in the visitor path or to the last one, regardless of other visitor steps.

Or, you can give the highest priority to the natural traffic Ч then all sales and actions would be attributed to the first or the last arrival of the visitor from a search engine or other referring link.

Personal $79.95
Merchant $129.95
Agency $299.95