After you have at least one site added to Tracker, you should get the tracking code for it and put it inside the pages of the site. There are 2 ways to get the code.
If you are still on the page with the list of the sites, you can click on the “tracking code” link located next to each site’s name.
Or you can get to the same page by clicking on the “Settings” tab and then clicking on “Get tracking code” link. You will see a page similar to the one presented below.
There are 3 types of tracking code: to track visitors (their paths on the site), to track sales and to track actions.
If possible, you should place the tracking code on all pages of the site. If for some reason you can’t do it, you should place the code on all the landing pages (where visitors will land after clicking on your advertising links) and on the action pages (which, if opened by the visitor, trigger an action – see “Actions setup” for additional information about actions).
If you’ve configured more then one site in Tracker, you should generate and place the tracking code on all of them. If you are going to use Tracker as a general statistics package only you don’t need to setup anything else. However, if you want to also track ad campaigns, actions and sales then please continue reading the following sections of this guide.
The second type of tracking code is used to track sales. Generally, the instructions to get the sales tracking code are the same: choose the site, choose the code invocation type, this time select “Track sales” and then click on the “Generate” button. After you will do this, you will see the code that should be placed inside the “thank you” page, which is displayed right after the order is successfully completed.
To get secure tracking code suited for placing on secure pages (for example, secure “thank you” page) please refer to the “Secure URL setup” section. If you’ve configured a secure URL for Tracker previously, then the tracking code that you’ve got is already secure. The provided sales tracking code will track an event of the sale, which is enough to calculate conversion ratio.
If you also want to track the total value of the sale (which is required for calculating ROI), particular products that were sold, id of the order in your own sales system or any other additional information then you will need to manually change the code using the instructions provided on the same page, under the textarea with the tracking code.
These instructions are for advanced users and you can safely ignore them if you are not sure how to use them. However, if you will decide to use them you should be prepared to specify dynamic parameters in the tracking code, such as total value of the sale, product’s name, product‘s quantity, product’s value and id of the order in your sales system. You should consult developers or maintainers of your sales system for recommendations about these parameters: whether they are available to you on the “thank you” page and how you can use them with the tracking code.
All of these additional parameters are optional; you can use only one of them if you want, ignoring all others. Or you can use all of them if so you desire.
The third type of tracking code is used to track actions. However, before you will be able to generate tracking code to catch actions you will need to create at least one action of a proper type. Please refer to the section below for a detailed description of actions. To get the action tracking code you should choose the site, choose the code invocation type, select “Track actions” and then click on the “Generate” button. If you have created at least one action of a proper type you will see it in a new drop down that will appear to the left of the “Generate” button.
If you need to generate tracking code for another action and it is also present in the new dropdown, then just select it and click on the “Generate” button again. After this you should see the tracking code for the selected action inside the textarea. You should copy it and place it inside the page of your site which if requested by a visitor should trigger an action.
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