Depending on your preferences you can configure the tracker to use different traffic priorities (ôAdministration / General Settings")
What does it mean? Let us study a few cases:
If you specify the traffic priority, the situation changes a bit. Just like with equal priority, the tracker will be checking first and last entry points and attributing actions to them, but:
One more important note: split-tests always have the highest priority. Regardless if you give priority to paid or natural traffic, split-tests will always have an advantage. However, if the entry point coincides with the split-test (for example, if ad click leads to split-test), they are considered as one entry point and then actions will be attributed both to the split-test and the ad campaign.
Statistics that you see in reports is based exactly on this attribution logic. For example, in the sales column of ad campaigns report you will see exactly those sales that during tracking have been attributed to entry points from these ad campaigns.
Change of the traffic priority settings does not affect the already gathered statistics.
If you do not see the expected figures of sales and actions in the statistics, you should check if the traffic priority settings are configured as you want and have a look at the sales logs. If the sales are successfully tracked and displayed in the sales log, but you can't see them in the paid traffic aggregated reports then they most likely have been attributed to different entry points from what you expect.
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